Why Video Marketing Matters
The Shift in Digital Marketing
AI is rapidly disrupting digital marketing. Tactics that worked for the last decade won’t be as effective in the coming years. With billions of AI-generated articles flooding the internet, manually creating text content is becoming less justifiable.
Video’s Growing Value
As articles and blogs become less effective, video becomes more valuable than ever. People crave real content from real humans. Video content can also be repurposed into high-quality text content, outperforming AI-generated text.
The Power of Your Expertise
As a business owner, you possess the most valuable asset in this new era of digital marketing: your experience and expertise. Our service helps you tap into this resource and take advantage of the growing creator economy.
The Importance of Engaging Content
As algorithms become more intelligent, it’s harder to trick them into ranking you highly. Instead, we must give them what they want: engaging content. Building a brand and creating content your customers are excited about has never been more crucial.
Is Our Video Marketing Service Right for Your Business?
📋Key Requirements
To benefit from our service, you need to be willing to record at least one video per month featuring someone from your company. You don’t need to be a video expert – we’ll guide you through the process.
🎥Video Production Options
You can shoot video on your own device (phone or computer) or hire a videographer. For most clients, especially those focusing on short-form, vertical content, self-recording is often the better choice. However, hiring a videographer can be effective for YouTube or website sales videos.
🚀Low Barrier to Entry
You don’t need to be a natural on camera. As long as you’re willing to talk into your phone’s camera for a few minutes once a week, we can handle the rest. Your skills will improve with practice, and we’ll provide feedback to help you along the way.
👥Our Role
We don’t shoot the videos ourselves, but we handle everything else. From strategy to editing, optimization, and distribution, we take care of the technical aspects so you can focus on sharing your expertise.
Our Video Marketing Solution
Leveraging Your Expertise
We help you turn your knowledge and experience into engaging video content. Our service is designed for business owners who know their value but aren’t sure how to showcase it through video.
Comprehensive Service
We handle the strategy, optimization, publishing, and distribution of your content. This allows you to focus on what you do best – running your business and sharing your expertise.
Building Your Brand
Our goal is to help you create content that your customers are excited about. We’ll work with you to develop a consistent brand voice and style that resonates with your audience.
Our Process
1
Initial Consultation
We start with an in-depth audit of your business, website, and existing channels. This helps us identify key insights for creating a custom strategy tailored to your business.
2
Strategy Development
We work with you to decide on your primary platform (usually YouTube or TikTok) and develop a content strategy that aligns with your business goals.
3
Content Creation
You record videos based on our recommended topics. Don’t worry if your first few videos aren’t perfect – that’s part of the process. We provide feedback to help you improve with each video.
4
Optimization and Distribution
We edit, optimize, and schedule your videos for posting on the identified platforms. We also transcribe the videos and create blog posts when it makes sense.
5
Ongoing Support
We provide regular feedback, monthly analysis, and recommendations to continually improve your video marketing efforts.
Service Plans
What's Included?
First Month Services
- Comprehensive guide: “Video Marketing for Small Businesses”
- In-depth business audit
- Initial coaching call
- Asset collection (access to relevant websites or channels, existing images or videos)
Core Services
Included in all packages
- Video transcriptions
- Basic video optimization (title and description)
- Website structured data optimization
- Ongoing topic recommendations
- Regular feedback on your videos
- Monthly analysis and recommendations
- One-hour quarterly coaching call
- In-depth quarterly analysis and reporting
Addons
- Long-form video, with accompanying blog post: $750
- 8 short-form videos: $750
- Comprehensive, top-quality blog post from existing video: $500
- Advertising campaign on existing platform: $250/month
- Additional 30min coaching calls: $100
- Additional research or reporting: $150/hour
Getting Started
Initial Steps
We’ll start with a comprehensive audit of your business and existing content. This helps us understand your unique needs and develop a tailored strategy.
Learning the Ropes
Don’t worry if you’re new to video creation. We provide an initial coaching call to equip you with the basics. We’ll guide you through the process and help you improve with each video.
Consistent Improvement
Remember, your first few videos might not be perfect – that’s normal. We provide feedback on every video, helping you enhance your skills over time. Focus on improving one thing with each video, and you’ll be creating high-quality content before you know it.
Frequently Asked Questions
Do I need professional video equipment?
No, a smartphone or computer camera is often sufficient, especially for short-form content. While hiring a videographer is an option, particularly effective for YouTube or website sales videos, most of our clients successfully self-record their content.
How often do I need to create videos?
We asked for at least one video per month, but more frequent content can lead to better results. Our plans are designed to accommodate different content creation frequencies, from 15 videos per quarter in our Basic Package to 50 videos per quarter in our Advanced Package.
What if I'm not comfortable on camera?
Many clients start off camera-shy. We’ll work with you to build confidence, and you’ll improve with practice. Remember, your first few videos don’t need to be perfect – it’s part of the learning process. We provide feedback on every video to help you enhance your skills over time.
If you’re still not comfortable, we can find someone else from your company, or you can remain behind the camera. While it’s better to show a face, a voiceover can also work.
Can you create the videos for us?
We don’t shoot videos, but we handle everything else – from strategy to editing and distribution. Our role is to guide you through the content creation process and manage all the technical aspects of video marketing.
What's included in your service?
Our service includes a range of features such as video transcriptions, blog post repurposing, video optimization, topic recommendations, analysis, and coaching calls. See the pricing packages for more details.
How do you create blog posts from my videos?
We use two approaches:
- Rapid blog post repurposing (included in all plans): This is AI-assisted with human oversight, ensuring high-quality, helpful content suitable for most blog posts.
- Cornerstone article creation (uses Custom Work Hours): These are created by humans using AI tools and are recommended for your most important articles.
How do you come up with video topic ideas?
We maintain a curated list of topics from various sources, including trending industry topics, high search traffic potential topics, and topics related to your previous successes. As you complete or reject topics, we remove them and add new ones, ensuring you always have fresh ideas to choose from.
What kind of video optimization do you provide?
Basic video optimization, which includes title and description optimization, is included in all plans. For more advanced optimization, like YouTube thumbnail creation, we use Custom Work Hours.
How do I know if this service is right for my business?
Our service is ideal for businesses willing to commit to regular video content creation, featuring someone from the company. You don’t need to be a video expert – we guide you through the process. As long as you’re willing to share your expertise on camera, we can handle the rest.
