High-quality inbound links play a critical role in improving your website’s rankings and visibility in Google and other search engines. Search engines view these links as indicators of credibility, authority, and relevance.

Below are our most effective link-building strategies for local service-based businesses. With the assistance of a digital marketing agency like Envision, you can implement these strategies to strengthen your online presence.

Link Building Strategies

Below is a comprehensive list of link building strategies suitable for local service-based businesses, with information on how a digital marketing agency like Envision can help:

Partner Outreach

Start by making a list of every person and organization you’ve partnered with. Identify an arrangement where you can add value to them in exchange for a link back to your website. Examples include:

  • Partner pages: Collaborate with industry partners and create dedicated pages on your website, linking to and from partner websites. This is called a link exchange. As you might know, Google will penalize websites that abuse this strategy, but it can be effective when done with select partners.
  • Guest posts: Contribute informative articles to high-authority websites in your industry, including a link back to your site. Again, Google may penalize websites which do this at scale; however, when done well, it’s one of the most effective link building tools. Envision can help you distinguish between useful and unuseful applications of this technique.
  • Testimonials: Provide testimonials for partners’ products or services, asking them to feature the testimonial along with a link to your website. This is often one of the easiest methods of securing high quality links from existing partnerships. You can also try this with businesses you haven’t yet partnered with by trying their product or service and then sending a testimonial.
  • Sponsorships: Sponsor relevant events or initiatives, gaining brand exposure and inbound links from organizers’ websites.
  • Expert roundups: Gather insights from industry experts and influencers on a specific topic, compile them into a blog post, and encourage the featured experts to share and link to the post on their websites or social media.

Shareable Content

Create high-quality content that can be shared and linked to by authoritative organizations. Examples include:

  • Research studies: If you have the resources, this is one of the most effective types of shareable content. Once you’ve compiled your research, Envision can help create an optimized blog post. We can then identify organizations with high-ranking content related to the research, and invite them to link to the blog post from their website.
  • Case studies: Showcase real-world applications of your services through case studies that others can cite and link to. Envision can help you develop compelling case studies that highlight your business’s success.
  • Blog posts: Create informative blog posts on relevant industry topics, encouraging sharing and linking from other websites. Blog posts also tend to rank well on their own, which is why this is one of the most common projects we handle for our clients.
  • Infographics: Design visually appealing infographics that simplify complex concepts, encouraging sharing and inbound links.
  • Videos: Produce educational or entertaining videos that can be shared and embedded by others, generating additional inbound links. Envision can help you plan, create, and optimize videos for your target audience.
  • Online tools or quizzes: Develop interactive tools or quizzes, making it easy for users to share and link to the content.
  • Podcast hosting: Develop a podcast series interviewing industry experts, generating interest and inbound links.


While events can be expensive, they present valuable opportunities for link building. Some ideas include:

  • Webinars: Host webinars on industry topics, offering a private link to an event page on your website for organizations to share with their members. Afterward, add the recording to your website with an accompanying blog post and share it with your followers.
  • Community events: Participate in local community events, research local organizations, news websites, or event directories that may be interested in featuring your involvement, providing exposure and potential inbound links. Write a blog post about your experience and share it with relevant organizations, inviting them to link to the post.
  • Workshops or training programs: Partner with other organizations for workshops or training programs, discussing opportunities to showcase the collaboration on their websites, generating valuable links in the process.
  • Conferences: If sponsoring or organizing a conference, ensure the conference website links back to your website. If attending a conference, consider partnering on shareable content or offering testimonials for others to use on their website (with a link back to your website).

Local Citations

Local citations are mentions of your business on local directories, review sites, and social media platforms. These citations can increase your website’s visibility in local search results and help establish your brand’s authority. Envision can assist you in identifying and building local citations, ensuring your business information is accurate and consistent across all platforms.

Niche Directories

Submit your business to niche directories relevant to your industry. These directories are typically smaller and more focused than general directories, and they can provide valuable inbound links. Envision can help you identify and submit your business to appropriate niche directories, ensuring you reap the benefits of targeted traffic and increased authority.

Competitor Backlink Analysis

Analyze your competitors’ backlink profiles to identify potential link opportunities. By understanding where your competitors are earning links, you can target similar sources and develop a plan to acquire those links. Envision can conduct a comprehensive competitor backlink analysis and create a tailored link-building strategy for your business.

Unlinked Mentions

One of the most effective link building strategies is identifying unlinked mentions of your organization. Trusted organizations may mention your business in a positive light without providing a link to your website. By reaching out to these publications and requesting a link, you can expect a 30-40% success rate. Envision can help you find these mentions and conduct outreach on your behalf or provide a list for you to handle the outreach.

Broken Inbound Links

Fixing broken inbound links is an efficient method of building inbound links. Trusted organizations may link to non-existent pages on your website by mistake or after a page removal. By setting up redirects to the most relevant page, you can recover the lost authority. Envision can scan your site for broken links and either handle the entire process or provide you with a list of broken pages for you to decide on the best redirect options.

By employing these comprehensive link-building strategies and working with a digital marketing agency like Envision, local service-based businesses can improve their online presence, drive traffic to their websites, and increase brand authority.